Intel’s ad. Racist? No. Really stupid? Yes.

9 Responses

1. jared

   July 30th, 2007 at 11:57 am

   1

   I agree with you Vic. The ad is a little tasteless but far from racist. The PSP ad on the other hand…

2. rmed64

   August 1st, 2007 at 9:29 am

   2

   Yes, the ad is obviously racist. If it wasn’t, this wouldn’t be a news story now would it? The tone is perpetuating the view of white master, black slaves.

   All the white “boss” needs is a whip.

3. YO_KID37

   August 1st, 2007 at 12:39 pm

   3

   OMG, Run away! Whitey is coming.
   Who did this some new Japanese PR Exec? because it seems like an ad some new Asian PR Guru would come up with.

4. Ted

   August 1st, 2007 at 5:58 pm

   4

   Apparently the biggest racist here is YO_KID37.
   How dare you point your finger straight at Japanese? Or for that matter Asians? Based on what could you come to the conclusion that it must be from these people?
   Plain stupidity as we all can see.

5. IronyPants

   August 1st, 2007 at 6:20 pm

   5

   No the racist person is the one who see the add of athletes in multi-coloured outfits in a starter position and automatically thinks master/slave.

   Heck I looked at it and said ‘Wow, I think that’s the most coloured folk in a tech ad ever!’

   But not surprising, another tech ad 7 guys (or 2 with one repeating) and no women.

   Shoulda had a Hasidic Jews in the starters’ position and an Aussie Aboriginal in the central role. No one would be offended, but everyone would be confused.

   Introducing the intel enigma what were we thinking? What are you thinking and who asked you anyways, and why does anyone care !?!

6. bunchofidiots

   August 2nd, 2007 at 4:54 pm

   6

   Only racists see racism in that ad. Give me a break.

7. Craig Cobb

   August 3rd, 2007 at 4:36 pm

   7

   The mental suggestion that we are meant to conjure–namely, that black sprinters are necessarily associated with the abilty to rapidly process information, is indeed amusing.

8. sloboy

   August 7th, 2007 at 10:33 am

   8

   All the Intel ad is telling me is that white men run slow. So are you saying it is racist against white people?

9. Chad

   August 10th, 2007 at 2:18 pm

   9

   Yes, this ad is very racist. Stop and look at the ad, actually LOOK at it, just the picture. Now, what do you see?

   I see, not 6 black runners getting ready to run faster than ever, no I see 6 black men bowing to 1 white guy.

   Do you see it now?

   This is a very racist ad (unintentionally so, but still racist).