With the rise of the casual gaming generation, some game makers are learning to adapt. Gaming mammoth Electronic Arts, in particular, is augmenting their portfolio with smaller games designed for the iPhone and geared toward the waiting room gamer.

Electronic Arts is well known for their games like Harry Potter, Battlefield 1943, The Sims, Tiger Woods PGA Tour, and the many versions of Need For Speed. When iPhones began to cover the earth with their multifarious touchpads, EA started recreating pocket versions of their games to sell on the app store for a modest $10. But with thousands of free or almost-free apps, $10 was a lot to charge for just another game.

Enter 8lb Gorilla, a sliver division of Electronic Arts commissioned with the task of producing $.99 games for the iPhone. Obviously, the games are littler, simpler, and there will be a lot more of them—a new one coming out once a month. The new games mark an attempt by a major game producer to gain access into an iPhone game market crowded mostly with solo tech geeks or teeny startup companies. Getting an EA game at a mere $.99 is a great deal. But do remember, the kind of game you’re getting isn’t along the same lines as NCAA Football.

The first game of the lineup is something called ‘Zombies & Me.’ If you’re thinking along the lines of a juvenile kill-the-bad-zombie-game, you’re exactly right. A fearful grandma (screaming “wholly unholy”) is under the attack of human brain-hungry zombies. You, her loyal defender, are charged with the task of dispatching zombies like crazy.

Yes, I can tell you’re salivating for the game already. Perhaps this is the kind of quality we can expect for EA games on sale for 90% off.

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